This will make you feel as if you just stepped into an old town barbershop. During the golden age, barbershops were local hangouts for the guys as they would not only goto get clean-shaven, but to socialize, too. They were well-known for that special manly smell that seemed to be ingrained into the building itself. This soap is colored naturally by gold Brazilian clay & black walnut powder. This scent is the perfect blend of amber & rum, with a hint of musk. Very masculine!